1. Be consistent

While posting consistency depends on the platform, posting content regularly is always a good rule of thumb to follow. Also tying into a social media strategy, creating a content calendar for each platform is another way to keep things on track. This calendar will lay out what kind of content to post over a long period.

Regardless of your business size and what platform you are using, be conscious of keeping these aspects consistent:

• Brand image 
• Brand message
• Posting frequency
• Hashtags 

And if your business is just getting started on social media, sometimes quality is better than quantity. Don’t stretch yourself too thin. Dedicate to posting good content on 1-2 platforms, instead of being inconsistent across 5 platforms.

2. Create a strategy

Each platform needs its strategy. Every platform is different in some way and it is important to understand what works best to create targeted content and generate engagement. 

Some questions to consider are:

• Why am I using this platform?
• Who is my target audience?
• What brand message am I trying to push?
• What content works best on this platform?
• How can I make my content unique?

3. Engagement

Engaging with your followers is important in building a community and feeling more personable. Ways to do this include:

• Liking and responding to comments
• Live streaming
• Creating polls and quizzes
• Post content that starts

4. Track and Analyze Metrics

Diving deep into social media analytics is one of the most important steps to do when building your brand online. Thankfully, most social media apps already track your metrics, as long as it is a business account. With the data and statistics, you can effectively analyze your strategy and continue to drive performance.