Content marketing can often get forgotten among other channels or is sometimes seen as an add-on, or supporting service, but this just isn’t the case. In fact, content marketing is a key driving force behind your digital marketing strategy and deserves its own recognition.
1. Improve Business ROI
In the marketing world, key decision makers are often solely concerned with revenue. After all, money talks. Luckily, content marketing is proven to cost around 62% less than traditional marketing methods, whilst still delivering valuable, tangible results. This makes it a worthwhile venture for any business, offering a reliable return on investment in the long-run.
2. Feed Consumer Content Needs
Nowadays, consumers want content – scrolling through social media, catching up on the latest news or turning to Google to answer all our burning questions, has become part of our daily lives. As a business, it’s your duty to give consumers what they want and become the go-to destination for all their content needs. You need to find out exactly who your readers are, what they want to read about and then get writing!
3. Boost Your Brand’s Online Visibility
It’s safe to say that SEO and content go hand in hand. However, you don’t always need SEO for a successful content strategy, but then again, you can’t really have SEO without content. You’re probably wondering what we mean by this. Well, without content, there would be nothing for Google to crawl, index and serve to users. Whether that’s keyword-informed page copy, engaging meta descriptions or blog articles to serve user intent, content is king.
4. Attract New Leads
Inbound marketing generates three times more leads than traditional marketing tactics, otherwise known as outbound marketing. Outbound tactics involve interruptive methods, such as pop-ups. Whereas, inbound marketing is designed to provide valuable content to a target audience and create long-term relationships, built on trust, which draw in qualified leads. The main focus of inbound marketing is a website and its content, such as helpful e-books, engaging social media posts, topical blogs, webinars or exclusive data-driven stories.
5. Create a Seamless User Journey
Similarly, content will play a huge role in creating a seamless user journey, which is essential for providing great customer experience, nurturing leads and encouraging repeat business. If there’s friction along the way, your customers are less likely to make it to conversion, and even less likely to come back. Mapping out and optimising each and every customer touch point will help you create a user-oriented experience throughout.